With 2014 coming to an end and a new year almost upon us, now is a good time to reflect on the marketing lessons we learned in the past year. Although underlying Marketing principles of solving customer problems, forging a…
Contributor topics: Electronic Fax, Mobility, Technology Trends, Communication Trends
Dana is the Marketing Manager at babyTEL. Dana has over 10 years of experience in Marketing, Communications, Community and Social Media Management, as well as Corporate Social Responsibility and Sustainability. Dana has worked in multinational companies such as Starbucks and International Turnkey Systems, managing marketing, communications and community projects. In her spare time, Dana enjoys blogging, hiking, biking and playing the guitar.
The bring-your-own-device (BYOD) movement and other mobility trends are rapidly spreading in the business scene. The widespread use of smartphones and tablets in the workplace is starting to have an impact on corporate operations, particularly for small businesses with more limited IT departments. The BYOD trend creates new organizational challenges.