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B2B Sales

B2B Sales: Six Things to Expect in 2015

The world of B2B sales is constantly evolving. New technologies are introduced, new expectations arise, and approaches that were successful two or three years ago may no longer be viable. As the book closes on another transformative year, here are six B2B trends, tactics and ideas to consider for 2015. 1. Know what your client knows Clients today have more expectations because they are more knowledgeable about what they want. Most clients do their research before even getting in touch with a sales representative. In fact, according to Direct Marketing News, most customers are mentally at least two thirds of…

2014 Marketing Rewind: 5 Things We Learned

With 2014 coming to an end and a new year almost upon us, now is a good time to reflect on the marketing lessons we learned in the past year. Although underlying Marketing principles of solving customer problems, forging a strong relationship with customers and…

What is Business Continuity?

When talking about business continuity and particularly when discussing disaster recovery, often one also needs to talk about communication services as these are critical to ensuring the success of such business initiatives.

What is Hosted PBX?

So you need phone service for your business and while you have heard that VoIP has a lot of benefits, it all seems so complicated. This is a more common reaction than you might think. While large companies have a big budget and a team of IT professionals on staff to figure the whole thing out, for smaller businesses the process of making a decision on which type of VoIP service to deploy can seem overwhelming.